TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Sisodia,Rajendra
TI  - The 4 A’s of marketing: creating value for customers, companies and society 
SN  - 9780415898355
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -