Putler, Daniel S. <br/><br/>
Customer and business analytics :  applied data mining for business decision making using R / 
Daniel S. Putler, Robert E. Krider 
 - Boca Raton, FL :  CRC Press,  2012 
 - xxvi, 289 p. :  ill. ;  27 cm. 
 - Chapman & Hall/CRC the R series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781466503960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Software<br/>Data mining<br/>Decision making--Data processing