TY  - BOOK
AU  - Putler,Daniel S.
AU  - Krider,Robert E.
TI  - Customer and business analytics: applied data mining for business decision making using R 
T2  - Chapman & Hall/CRC the R series
SN  - 9781466503960
PY  - 2012///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Database marketing
KW  - Software
KW  - Data mining
KW  - Decision making
KW  - Data processing
N1  - Includes bibliographical references and index
ER  -