02777ntm a2200289 a 4500 vtls000098346 KUKTEM 20251117113327.0 161208s2016 my da f abm 000 0 eng d THE0000010(Local) 201905101530 aishah 201712141614 saini 201712141608 saini 201612081116 saini UMP FIM .A35 2016 r Bc. Afikah Abd Rahman @ Othman The relationship between motivations factors and online shopping participation among student in University Malaysia Pahang / Afikah Abd Rahman @ Othman Kuantan, Pahang : UMP, 2016 xiv, 65 p. : ill. (some col.) ; 30 cm. + 1 CD-ROM Faculty of Industrial Management Project Paper (Bachelor of Industrial Technology Management with Distinction) -- Universiti Malaysia Pahang – 2016 Bibliography : p. 52-57 In the era of globalization, electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers. This research is carried out to study the relationship between motivation factors and online shopping participation among University Malaysia Pahang students . The objective of this research is to identify the dominant factor that influence online shopping participation and to determine the relationship between the motivation factors and online shopping participation. Three faculty from University Malaysia Pahang which is FIM, FTeK and FKKSA was selected as a scope for this study. Participation randomly selected final year student from these three faculty are the respondent to answer the questionnaire in this study.The participants are 217 randomly selected from different gender, faculty and so on. The result showed that perceived ease of use (independent variable) and online shopping participation (dependent variable)have a strong relationship between perceived usefulness and perceived risk. The correlation showed that perceived ease of use and online shopping participation have the highest correlation compared to perceived usefulness and perceived risk. It’s mean that the perceived ease of use is the dominant factor to influence online shopping participation. Faculty of Industrial Management Dissertations Universities and Colleges Dissertations Theses http://ecollib.ump.edu.my/id/eprint/4154 Access in library only 0 0 0 1 10000 10000 2019-09-04 0 FIM .A35 2016 r Bc. 0000115522 2019-09-04 00:00:00 1 2019-09-04 PSM 0 0 0 1 10000 10000 2019-09-04 0 CD 10326 | FIM .A35 2016 r Bc. 0000115523 2019-09-04 00:00:00 1 2019-09-04 PSM VIRTUA40 6785 6791 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5020*5040*5200*6100*6500*6501*8560*9992