Raghavarao, Damaraju <br/><br/>
Choice-based conjoint analysis :  models and designs / 
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi 
 - Boca Raton :  Chapman & Hall/CRC,  2011 
 - xi, 180 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781420099966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conjoint analysis (Marketing)<br/>Consumers' preferences