TY  - BOOK
AU  - Raghavarao,Damaraju
AU  - Wiley,James B.
AU  - Chitturi,Pallavi
TI  - Choice-based conjoint analysis: models and designs 
SN  - 9781420099966
PY  - 2011///
CY  - Boca Raton
PB  - Chapman & Hall/CRC
KW  - Conjoint analysis (Marketing)
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -