Ratner, Bruce <br/><br/>
Statistical and machine-learning data mining :  techniques for better predictive modeling and analysis of big data / 
Bruce Ratner 
 - 2nd ed. 
 - Boca Raton, FL :  Taylor & Francis,  c2012 
 - xxv, 516 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of : statistical modeling and analysis for database marketing. c2003 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781439860915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Statistical methods<br/>Data mining--Statistical methods<br/>Big data--Statistical methods