TY - BOOK AU - Ratner,Bruce TI - Statistical and machine-learning data mining: techniques for better predictive modeling and analysis of big data SN - 9781439860915 PY - 2012/// CY - Boca Raton, FL PB - Taylor & Francis KW - Database marketing KW - Statistical methods KW - Data mining KW - Big data N1 - Rev. ed. of : statistical modeling and analysis for database marketing. c2003; Includes bibliographical references and index ER -