TY  - BOOK
AU  - Sagar,Mahim
AU  - Singh,Deepali
AU  - Agrawal,D.P.
AU  - Gupta,Achintya
TI  - Brand management
SN  - 9788180522833
PY  - 2009///
CY  - New Delhi
PB  - Ane Books
KW  - Product management
KW  - India
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -