03327ntm a2200277 a 4500 vtls000099744 KUKTEM 20251117113328.0 170502t2017 my da f abm 000 0 eng d THE0000012(Local) 201905101542 aishah 201705021510 saini UMP FIM .A36 2017 r Thesis Mohamed Ahmed A. Said The relationship between ecommerce usage and business performance using TOE (technological, organizational, eEnvironmental) model in Libyan hotel industry / Mohamed Ahmed A. Said Kuantan, Pahang : UMP, 2017 xiii, 236 p. : ill. ; 30 cm. + 1 CD-ROM Faculty of Industrial Management Thesis (Doctor of Philosophy in Technology Management) -- Universiti Malaysia Pahang – 2017 Bibliography : p. 150-185 Nowadays most organizations benefit from the huge potentials of e-commerce in running their business. E-commerce usage in Libya is still in its infancy stages and there is a limited number of e-commerce usage for booking accommodation online. Libyan firms still suffer from many challenges that impede e-commerce adoption in hospitality business such as price of the internet, illiteracy rates, low income and culture. The aim of this study is to investigate the relationship between e-commerce usage and technological, environmental, organizational factors as well as to explore the mediating effect of technological turbulence on the relationship between e-commerce usage and business performance in Libyan hotels. The study discusses the problem associated with the lack of awareness about the effect of e-commerce usage on firms' performance by Libyan hotels, where these hotels are unable to predict and understand the impact of technological changes and external environment on their performance. Quantitative research approach with probability random sampling was selected to collect the data from top managers or hotel owners in Libya. This study collected 136 final usable questionnaire The study found that e-commerce increases Libyan hotels performance by 77.9% to extend beyond local customers and compete in the global market, and they need for more implementation to technological factors (compatibility, complexity, and relative advantages) as well as taking into consideration the important role of organizational factors (financial resources, and top management support). While environmental factors (regulatory support and pressure intensity) are found much related to increasing the usage of e-commerce and should be managed by Libyan hotels for the benefit of their business. It was also found that hotel rating as proxy of control variable firm size influence significantly towards business performance. The study recommended that Libyan hotels should increase the intention to usage e-commerce locally and globally, and control the technological turbulence because of its mediating effect on the relationship between e-commerce usage and business performance. Faculty of Industrial Management Dissertations Universities and Colleges Dissertations Theses 0 0 lcc 0 1 10000 10000 2019-09-04 0 FIM .A36 2017 r Thesis 0000117862 2019-09-04 00:00:00 1 2019-09-04 THESIS 0 0 lcc 0 1 10000 10000 2019-09-04 0 CD 10784 | FIM .A36 2017 r Thesis 0000117863 2019-09-04 00:00:00 1 2019-09-04 THESIS VIRTUA40 6817 6823 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5020*5040*5200*6100*6500*6501*9992