Nek Kamal Yeop Yunus <br/><br/>
Customer retention strategies / 
Nek Kamal Yeop Yunus 
 - Tanjung Malim :  Penerbit UPSI,  2013 
 - xi, 139 p. :  ill. ;  23 cm. 
<br/><br/>Includes index and bibliography and index 
<br/><br/><label>ISBN: </label>9789670480176 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Management<br/>Consumer satisfaction