Futrell, Charles <br/><br/>
Fundamentals of selling :  customers for life through service / 
Charles M. Futrell 
 - 13th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2014 
 - xxxvi, 630 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> "Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "-- 
<br/><br/><label>ISBN: </label>9780077861018 (hardback : alk. paper) 0077861019 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>BUSINESS & ECONOMICS / Sales & Selling.