customers for life through service Futrell, Charles creator text nyu New York, NY McGraw-Hill/Irwin 2014 13th ed. monographic eng

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xxxvi, 630 p. : col. ill. ; 27 cm. "Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "-- specialized Charles M. Futrell Includes bibliographical references and index Selling BUSINESS & ECONOMICS / Sales & Selling 9780077861018 (hardback : alk. paper) 0077861019 (alk. paper) UMP 130205 20251125093839.0 vtls000068503