TY  - BOOK
AU  - Futrell,Charles
TI  - Fundamentals of selling: customers for life through service 
SN  - 9780077861018 (hardback : alk. paper)
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - BUSINESS & ECONOMICS / Sales & Selling
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "Welcome to the Thirteenth Edition of Fundamentals of Selling A megatrend in today’s business world involves going to extreme efforts to meet consumer needs. Organizations cannot afford to lose customers. It is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new customer is higher than keeping a present customer. "--
ER  -