Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran 
 - Updated 7th ed. 
 - New York :  McGraw-Hill Higher Education,  c2013 
 - xx, 449, [36] p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077403898 (pbk. : alk. paper) 0077403894 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy