Alon, Ilan <br/><br/>
Global marketing :  contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe, with Donata Vianelli 
 - New York :  McGraw-Hill/Irwin,  c2013 
 - xxi, 602 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies