Hensher, David A. <br/><br/>
Applied choice analysis :  a primer / 
David A. Hensher, John M. Rose, William H. Greene 
 - Cambridge :  Cambridge University Press,  2005 
 - xxiv, 717 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521844260 (hbk.) 9780521605779 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making--Mathematical models