Golden, John Winning the battle for sales : lessons on closing every deal from the world’s greatest military victories / John Golden ; with illustrations by David M. Connaughton - New York : McGraw-Hill, 2013 - xvi, 249 p. : ill., maps ; 24 cm. "Includes latin quotes." Includes index ISBN: 9780071791991 (hbk.) 007179199X (hbk.) 9780071792004 (ebk.) Subjects--Topical Terms: SellingSales managementBattles--Case studiesStrategy--Case studies