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  <titleInfo>
    <title>Winning the battle for sales</title>
    <subTitle>lessons on closing every deal from the world’s greatest military victories</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Golden, John</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Connaughton, David M.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 249 p. : ill., maps ; 24 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">John Golden ; with illustrations by David M. Connaughton</note>
  <note>"Includes latin quotes."</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Battles</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategy</topic>
    <topic>Case studies</topic>
  </subject>
  <identifier type="isbn">9780071791991 (hbk.)</identifier>
  <identifier type="isbn">007179199X (hbk.)</identifier>
  <identifier type="isbn">9780071792004 (ebk.)</identifier>
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    <recordCreationDate encoding="marc">120608</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251125093948.0</recordChangeDate>
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