Payne, Adrian <br/><br/>
Strategic customer management :  integrating relationship marketing and CRM / 
Adrian Payne, Pennie Frow 
 - New York :  Cambridge University Press,  2013 
 - xvi, 529 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107649224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management