TY  - BOOK
AU  - Payne,Adrian
AU  - Frow,Pennie
TI  - Strategic customer management: integrating relationship marketing and CRM 
SN  - 9781107649224
PY  - 2013///
CY  - New York
PB  - Cambridge University Press
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -