Rouse, Paul creator Maguire, William Harrison, Julie text nyu New York Business Expert Press 2011, c2010 2011 1st ed. monographic eng

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x, 167 p. : ill. ; 23 cm. Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book. Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index general Paul Rouse, William Maguire, Julie Harrison Includes bibliographical references (p. 153-160) and index Revenue management Service industries Accounting 9781606491478 (pbk.) UMP 130201 20251125095329.0 vtls000068453