Marketing in Asia / 
Roger A. Kerin ... [et al.] 
 - 2nd Asia Global ed. 
 - Singapore :  McGraw-Hill,  c2013 
 - lvi, 822 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259007897 (pbk.) 1259007898 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia