The how everyone has the innate ability to start a successful small business Mehta, Monica creator text nyu New York McGraw-Hill c2013 2013 monographic eng

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ix, 205 p. ; 24 cm. How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur’s innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don’t spend a dime -- Before you quit your job -- How beliefs define reality. general Monica Mehta Includes bibliographical references (p. 193-197) and index New business enterprises Entrepreneurship Small business 9780071797429 (hbk.) 0071797424 UMP 130206 20251125095329.0 vtls000068515