Expanding customer service as a profit center : striving for excellence and competitive advantage /
Rob Reider
- New York, N.Y. : Business Expert Press, 2012
- xiv, 153 p. : ill. ; 23 cm.
- Marketing strategy collection, 2150-9662 .
- Marketing strategy collection .
Includes index
Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index