TY - BOOK AU - Reider,Rob TI - Expanding customer service as a profit center: striving for excellence and competitive advantage T2 - Marketing strategy collection, SN - 9781606494608 (pbk.) PY - 2012/// CY - New York, N.Y. PB - Business Expert Press KW - Customer services N1 - Includes index; Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index ER -