Kunreuther, Howard C. <br/><br/>
Insurance and behavioral economics :  improving decisions in the most misunderstood industry / 
Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow 
 - Cambridge :  Cambridge University Press,  2013 
 - xii, 329 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521845724 (hbk.) 9780521608268 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Risk (Insurance)<br/>Insurance--Decision making<br/>Consumer behavior