00795nam a2200229 a 4500001001400000003000700014005001700021008004100038020002500079020002500104040000800129100002600137245015300163260005100316300003400367504005000401650002100451650003100472650002200503700001900525700002100544vtls000075359KUKTEM20251125095336.0131011t2013    enka   f      001 0 eng d  a9780521845724 (hbk.)  a9780521608268 (pbk.)  aUMP1 aKunreuther, Howard C.10aInsurance and behavioral economics :bimproving decisions in the most misunderstood industry /cHoward C. Kunreuther, Mark V. Pauly, Stacey McMorrow  aCambridge :bCambridge University Press,c2013  axii, 329 p. :bill. ;c24 cm.  aIncludes bibliographical references and index 0aRisk (Insurance) 0aInsurancexDecision making 0aConsumer behavior1 aPauly, Mark V.1 aMcMorrow, Stacey