TY  - BOOK
AU  - Kunreuther,Howard C.
AU  - Pauly,Mark V.
AU  - McMorrow,Stacey
TI  - Insurance and behavioral economics: improving decisions in the most misunderstood industry 
SN  - 9780521845724 (hbk.)
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Risk (Insurance)
KW  - Insurance
KW  - Decision making
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -