Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 12th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  c2013 
 - 1 v. (various pagings) :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111821647 111182164X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management