The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
by Jed Alpert
- New York : McGraw-Hill, 2012
- xv, 223 p. : ill., map ; 24 cm.
Includes bibliographical references and index
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone