01443nam a2200253 a 4500 vtls000071348 KUKTEM 20251125095347.0 130611t2012 nyuab f 001 0 eng d 9780071788182 0071788182 201403051230 saini 201306111205 shikin UMP HF5548.32 .A47 2012 Alpert, Jed The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert New York : McGraw-Hill, 2012 xv, 223 p. : ill., map ; 24 cm. Includes bibliographical references and index Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone Electronic commerce Communication in marketing 0 0 0 0 20000 20000 2019-09-04 0 HF5548.32 .A47 2012 0000081623 2019-09-04 00:00:00 1 2019-09-04 OPEN VIRTUA40 70625 70631 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*9992