The how your brand can have a one-to-one conversation with everyone Alpert, Jed creator text nyu New York McGraw-Hill 2012 monographic eng

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xv, 223 p. : ill., map ; 24 cm. Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone specialized by Jed Alpert Includes bibliographical references and index Electronic commerce Communication in marketing 9780071788182 0071788182 UMP 130611 20251125095347.0 vtls000071348