Vohra, Rakesh V. <br/><br/>
Principles of pricing :  an analytical approach / 
Rakesh V. Vohra, Lakshman Krishnamurthi 
 - Cambridge :  Cambridge University Press,  2012 
 - x, 250 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory 
<br/><br/><label>ISBN: </label>9781107010659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>BUSINESS & ECONOMICS / Accounting / Financial.