TY  - BOOK
AU  - Vohra,Rakesh V.
AU  - Krishnamurthi,Lakshman
TI  - Principles of pricing: an analytical approach 
SN  - 9781107010659
PY  - 2012///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Pricing
KW  - BUSINESS & ECONOMICS / Accounting / Financial
KW  - bisacsh
N1  - Includes bibliographical references and index; Machine generated contents note: 1. Introduction -- 2. Buyer behavior -- 3. Estimating price response -- 4. Uniform posted price -- 5. Auctions -- 6. Price discrimination -- 7. Pricing and competition -- 8. Bringing it all together -- 9. Appendix on game theory
ER  -