Potter, Ned <br/><br/>
The library marketing toolkit / 
Ned Potter 
 - London :  Facet Publishing,  2012 
 - xxii, 218 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms 
<br/><br/><label>ISBN: </label>9781856048064 1856048063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing<br/>Branding (Marketing)--Libraries<br/>Libraries--Public relations<br/>Advertising--Libraries