01358nam a2200277 a 4500 vtls000065296 KUKTEM 20251125095357.0 121022t2012 enka f 001 0 eng d 9781856048064 1856048063 201312031142 saini 201210221149 safura UMP Z716.3 .P68 2012 Potter, Ned The library marketing toolkit / Ned Potter London : Facet Publishing, 2012 xxii, 218 p. : ill. ; 24 cm. Includes bibliographical references and index Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries 0 0 0 0 20000 20000 2019-09-04 220.84 0 Z716.3 .P68 2012 0000078788 2019-09-04 00:00:00 1 220.84 2019-09-04 OPEN VIRTUA40 70766 70772 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9992