Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline 
 - Mason, USA :  South-Western Cengage Learning,  c2014 
 - xxv, 347 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781285084794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management