TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 9781285084794
PY  - 2014///
CY  - Mason, USA
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -