TY  - BOOK
AU  - Eslinger,Tom
TI  - Mobile magic: the saatchi and saatchi guide to mobile marketing 
SN  - 9781118828427
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - Telemarketing
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Includes index
ER  -