Vincent, Laurence <br/><br/>
Brand real :  how smart companies live their brand promise and inspire fierce customer loyalty / 
Laurence Vincent 
 - New York :  American Management Association,  c2012 
 - xii, 257 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814416761 0814416764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer loyalty