TY  - BOOK
AU  - Vincent,Laurence
TI  - Brand real: how smart companies live their brand promise and inspire fierce customer loyalty 
SN  - 9780814416761
PY  - 2012///
CY  - New York
PB  - American Management Association
KW  - Branding (Marketing)
KW  - Customer loyalty
N1  - Includes bibliographical references and index
ER  -