02146ntm a2200289 a 4500 vtls000098281 KUKTEM 20251117113340.0 161206s2015 my da f abm 000 0 eng d THE0000045(Local) 201905131216 aishah 201712121430 fateeha 201612061325 saini 201612061320 saini 201612061008 saini UMP FIM .H35 2015 r Bc. Muhammad Haikal Amirol Lai The effect of product development and commercialization on competitive advantage / Muhammad Haikal Amirol Lai Kuantan, Pahang : UMP, 2015 xiii, 98 p. : ill. (some col.) ; 30 cm. + 1 CD-ROM Faculty of Industrial Technology Management Project Paper (Bachelor Degree (Hons) of Industrial Technology Management) -- Universiti Malaysia Pahang – 2015 Bibliography : p. 73-77 The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. Faculty of Industrial Technology Management Dissertations Universities and Colleges Dissertations Theses http://ecollib.ump.edu.my/id/eprint/4087 Access in library only 0 0 0 6 10000 10000 2019-09-04 0 FIM .H35 2015 r Bc. 0000115620 2019-09-04 00:00:00 1 2019-09-04 PSM 0 0 0 1 10000 10000 2019-09-04 0 CD 10375 | FIM .H35 2015 r Bc. 0000115621 2019-09-04 00:00:00 1 2019-09-04 PSM VIRTUA40 7164 7170 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5020*5040*5200*6100*6500*6501*8560*9992