The Muhammad Haikal Amirol Lai creator text abstract or summary my Kuantan, Pahang UMP 2015 monographic eng

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xiii, 98 p. : ill. (some col.) ; 30 cm. + 1 CD-ROM The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. specialized Muhammad Haikal Amirol Lai Faculty of Industrial Technology Management Project Paper (Bachelor Degree (Hons) of Industrial Technology Management) -- Universiti Malaysia Pahang – 2015 Bibliography : p. 73-77 Faculty of Industrial Technology Management Dissertations Universities and Colleges Dissertations Theses THE0000045(Local) http://ecollib.ump.edu.my/id/eprint/4087 http://ecollib.ump.edu.my/id/eprint/4087 UMP 161206 20251117113340.0 vtls000098281