TY  - MANSCPT
AU  - Muhammad Haikal Amirol Lai
TI  - The effect of product development and commercialization on competitive advantage
SN  - THE0000045(Local)
PY  - 2015///
CY  - Kuantan, Pahang
PB  - UMP
KW  - Faculty of Industrial Technology Management
KW  - Dissertations
KW  - Universities and Colleges
KW  - Theses
N1  - Faculty of Industrial Technology Management; Project Paper (Bachelor Degree (Hons) of Industrial Technology Management) -- Universiti Malaysia Pahang – 2015; Bibliography : p. 73-77
N2  - The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage
UR  - http://ecollib.ump.edu.my/id/eprint/4087
ER  -