Mootee, Idris <br/><br/>
60-minute brand strategist :  the essential brand book for marketing professionals / 
 Sixty-minute brand strategist 
Idris Mootee 
 - Hoboken, NJ :  Wiley,  2013 
 - x, 246 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author 
<br/><br/><label>ISBN: </label>9781118625163 (cloth) 1118625161 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)