00997nam a2200253 a 4500 vtls000076222 KUKTEM 20251125095455.0 131206t2013 njua f 001 0 eng d 9781118625163 (cloth) 1118625161 (cloth) 201409021305 saini 201312061515 ida UMP HF5415.1255 .M66 2013 Mootee, Idris 60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee Sixty-minute brand strategist Hoboken, NJ : Wiley, 2013 x, 246 p. : ill. (some col.) ; 24 cm. Includes index Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author Branding (Marketing) 0 0 0 0 20000 20000 2019-09-04 77.02 0 HF5415.1255 .M66 2013 0000085889 2019-09-04 00:00:00 1 77.02 2019-09-04 OPEN VIRTUA40 71700 71706 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2600*3000*5000*5050*6500*9992