Simon, Phil <br/><br/>
Too big to ignore :  the business case for big data / 
Phil Simon 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  2013 
 - xxiii, 231 p. ;  25 cm. 
 - Wiley & SAS business series .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118638170 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Database management<br/>Business--Data processing<br/>Big data