El-Gohary, Hatem

Transdisciplinary marketing concepts and emergent methods for virtual environments / Hatem El-Gohary - Hershey, PA : Business Science Reference, c2013 - xxiv, 359 p. : ill. ; 29 cm.

"Premier reference source."--Cover

Includes bibliographical references (p. 306-347) and index

"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher

9781466618619 (hbk.)


Internet marketing
Social media