Preston, C. A. <br/><br/>
Event marketing :  how to successfully promote events, festivals, conventions, and expositions / 
C. A. Preston 
 - 2nd ed. 
 - Hoboken, N. J. :  John Wiley & Sons,  c2012 
 - xix, 300 p. :  ill. ;  25 cm. 
 - Wiley event management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470891070 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing